The Woodsman, a contemporary blended scotch by Whyte & Mackay, is crafted for a younger, less traditional audience, offering an easy-drinking, versatile whisky who have little interest in conventional advertising.

The goal was to depict The Woodsman as a drink for hardworking individuals, symbolising a well-deserved reward after a productive day. Reflecting the craftsmanship of the product, the chosen mascot for the brand became the diligent beaver.

Creative Directors: Dan Ball and Joe Stone