Since 1997, Eat Natural has offered a delicious range of “better for you” bars in the UK. We centered our approach on the bars' feel-good, natural qualities, creating visually appealing designs inspired by nature's patterns and reflecting the uplifting essence of their natural ingredients.

The campaign extends across social media, YouTube, and both OOH and DOOH formats nationwide.

Creative Directors: Dan Ball and Joe Stone
Motion Designer: Simon Jefferis